Where is Seed Creative going?

Seed Creative is a professional video production company based in Tuscaloosa Alabama. Currently the company is two people. George Edmondson (me/the owner) and Jacob Cantrell (the right hand man.) 

My goal for Seed Creative is very clear and extremely muddy all at the same time. I plan to have a studio at some point, would love by the end of 2017 to start seriously looking. Having a studio brings on many benefits and many challenges. It's great fro green screen or background interview videos, great for client meetings, great for collaboration editing. However those things are currently happening just fine with our working from home.....so is it really worth the extra expense? What do you think!? Comment below! 

With that said a studio is inevitable, as my plan for SC is to become a full production house. As Tuscaloosa grows, so will Seed Creative. More businesses are seeing the value in professionally produced content for social media, and of course for internal purposes. Be on the look out for a big green sign with trees all over it sometime soon ;) 

Why video is important for your small business

Over the past five years, the pressure to use videos as part of your small business marketing efforts has grown exponentially.

As a small business owner however, you’re constantly bombarded with “things you should be doing” and the “next best thing.” To many, video falls into the same categories.

Happily, the usefulness of video marketing has been proven many times over by compelling statistics like the ones below.

Take some time to look them through and you’ll be hitting the record button faster than you can say, “Money.”

Video Consumption is Up and Heading Higher

According to Cisco’s Visual Networking Index, by 2019, global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic.

This data was backed up during a 2015 Q3 call, where Facebook founder and CEO Mark Zuckerberg announced that the social network was generating 8 billion video views daily, and while Snapchat had 15 times fewer users, it generated almost as many video views at 7+ billion.

People Often Prefer Video

Many people just like video more than text. In fact, 59 percent of executives would rather watch video than read text while four times as many consumers would rather watch a video about a product then read about it.

Seventy-four percent of millennials find video helpful when comparison-shopping while 60 percent prefer to watch a video to reading a newsletter.

Video Marketing is Super Effective

Video can increase your leads and sales and boost your bottom line:

Video Increases Your Marketing Reach and Duration

If you want to stay top of mind, you’ll be glad to know that 80 percent of users recall a video ad they viewed in the past 30 days.

Videos turn watchers into advocates as 92 percent of mobile video consumers share videos with others while social video generates 1200 percent more shares than text and images combined.

You’ll also get more visitors on your website using video because companies using video enjoy 41 percent more web traffic from search than non-users and video drives a whopping 157 percent increase in organic traffic from search engines.

Video Drives More Leads

If you’re looking for customers to take action, then consider adding video to your emails for a 200-300 percent increase in click-through rate. Another tactic: combining video with full-page ads boosts engagement by 22 percent.

Sell real estate? Then you’ll want to know: listings that include a video receive 403 percent more inquiries than those without.

Fifty percent of executives look for more information after seeing a product or service in a video. In fact, 65 percent of them visit the marketer’s website and 39 percent call a vendor after viewing a video.

Video Drives More Sales

According to 70 percent of marketers, video produces more conversions than any other type of content. This pays off nicely for ecommerce sellers who have found that using product videos can increase product purchases on an online store by 144 percent

Even if you don’t have an online store, including video on a landing page can increase conversion by 80 percent and after watching video, 64 percent of users are likely to buy a product online.

Video is effective on both desktop and mobile devices: the average conversion rate for websites using video is 4.8 percent compared to 2.9 percent for those that do not use video while 40 percent of customers state that video increases the chance that they’ll purchase a product on their mobile device.

Simply put, videos drive sales: 74 percent of users who watched an explainer video to learn more about a product or service subsequently bought it and 77 percent of consumers say they’ve been convinced to buy a product or service by watching a video.

Finally, 90 percent of users say that product videos are helpful in the decision making process and that’s a good thing.

Video Contributes to the Bottom Line

The biggest advocates for video marketing seem to be the businesses and marketers who use the approach. In fact, 76.5 percent of marketers and SMB owners that have used video marketing said that it had a direct impact on their business.

And finally, a doozy of a statistic: businesses using video grow company revenue 49 percent faster year-over-year than organizations without video.

Ready, Set, Action!

With these video marketing statistics in mind, you may want to make the studio your next stop. Go ahead, all the benefits of video marketing await.

 

This is an article from https://smallbiztrends.com/2016/10/video-marketing-statistics.html

DON'T WAIT.

I ask advice almost everyday online. There are pro's and cons to this. Pro of course is when someone responds and they actually know what they're talking about. The con is when EVERYONE ELSE RESPONDS. Use your best judgment and weed out the 'PROS" from the "EVERYBODY ELSE." 

One thing that particularly frustrates me though is when someone says "I'm going to buy ____ so I can further my business." Then someone replies "don't do that, wait until the NEW SHINY _____ comes out...I think they're announcing it in two weeks."

Here is what happens. Two weeks comes and goes...and no sign of a new ____. Now what? You've just wasted OVER two weeks. 

When I bought my brand new iMac I posted a picture of me hugging it in a group. The comments came pouring in about how I "should've waited on the NEW iMac blah blah blah..." that was 6 months ago....no new iMac as of yet has been announced. I have edited dozens of projects now with this thing, and it has allowed me to speed up my process and make more money. 

DON'T WAIT! If you have the budget and the need for something just get it and get to work. Unless it is SET IN STONE a new shiny whatever is coming out and it's in a timeframe that works with your schedule then DON'T WAIT based on assumptions from some keyboard warrior a thousand miles away.

3 lessons I learned as a Freelancer

I really quickly want to go over 3 lessons I have learned the past 3 years as a freelance video creator.

LESSON 1 - REACH OUT

The best thing I have ever done as a freelancer is reach out to OTHER FREELANCERS! Get connected with people bigger, and better than you. If you aren't getting work, get with people that ARE getting work. Chances are high they refer work to other people when they're too busy or they come across a job that may not be their niche. Other freelancers (like myself) also need second shooters, grip, etc for bigger shoots. My BIGGEST CLIENT (like really big...about 1/3 of ALL my business) is another production company, and all I did was make a phone call. 

LESSON 2 - STUDY

 The other thing I do every single day is study. Not the traditional way though. I rarely read books about videography, but I do read blogs....and my main source of study is YOUTUBE! I sit and watch other people that are better than me (you should be seeing a trend here) and watch how they do things. Be influenced, it's ok, because you will make your own style based off of what others before you have done. Watch behind the scenes, watch tutorials, pause videos and look at the lighting setup. Just try to make time everyday to STUDY!

LESSON 3 - CHARGE MORE....

OK. This is a tough one. When I started I was literally saying yes to everything I could because I needed a portfolio. SO when you're just starting out this one isn't as big of a deal...but it will be. I was doing videos for as little as $100. That's full blown shooting all day and editing. My first wedding video I shot for FREE. Shout out Andrew and Veronica ;) but even they have been repeat clients for family photography and good friends so that was a good investment. BUT once you have a portfolio of 3-4 GOOD videos you have to charge more. I was drowning in the beginning. I had a ton of work, and hardly any money. Just enough to pay bills really, maybe one vacation for the family and that's it. You need to look at the market around you, ask your freelance friends what they charge. I know my competitors rates....you should too. But if you aren't making enough to pay bills, and have some to save and to invest back into the business something is wrong. People with more money than me told me to charge more and I was scared....but when I finally raised my prices I was able to devote more time to each project, had more money for life, was less stressed, and had happier customers. The people that nickel and dime you to death are also the ones that will come back and bite you..I promise. If someone wants to negotiate hear them out yes, but if you sense any sort of disrespect to your rate then RRRRUUUUNNNNNNN. It's not worth it. 

 

What are lessons YOU have learned as a freelancer? Comment below, I'd love to chat!! 

Seed De Flicker iOS App

So in May of 2015 I released a Final Cit Pro X effect to remove and reduce flickering in videos. Primarily for slow motion footage. It has done very well, and I wanted to set out to create Seed De Flicker as an app for iphone, so anyone with flickering slow motion can get rid of it right in their phone! 

I am not a developer, I am a video guy. So I reached out to a few of my dev friends and was introduced to Daniel Williams. He , like myself, was also a drummer in a heavy music band so we instantly clicked. BTW, his band was WAY bigger than mine ever was.

We spoke, he accepted the terms of the build, and got to work. We are ALMOST complete with the app and I begin filming some promotional materials for it today.

The market for this app is ALL SPORTS. Of course anyone with flickering video can use it, but sports people are constantly recording themselves in slowmotion so they can break apart techniques in their performances so they can improve. But when you film slow motion on iphone in a gym, or under street lights, or stadium lights it flickers...bad.

Seed De Flicker is automated so the user simply clicks a button to import, SDF analyzes and removes the flicker and done. You even have a nifty preview window with a before and after bar to slide. back and forth. That's my favorite part of the app...not even the fact it removes flicker, but when you preview it's like a flicker eraser. Just slide over the video and the flicker is gone. AMAZING! 

Please share this blog, the website, our facebook and Instagram pages and be sure to subscribe and like on youtube, facebook, instagram, and twitter to stay up to date about Seed De Flicker iOS app! 

 

Tuscaloosa Video Production Company Seed Digital media 2015 re-cap

So. 2015 is almost over! Seed still has several shoots left in the year but hey, I felt like posting an almost year end blog. 

It's been a crazy year both personally and business wise. On January 1st our family was rocked with a pretty rough miscarriage. This obviously put us in a bit of a spiral right at the beginning of the year. I continued pushing the business, but was forced to not work as much as I had liked bc I needed to be able to help my wife through this, and help my children through this as well.

Over the months the miscarriage took its toll on us emotionally. We wanted a 4th child SO bad. Well, we are happy to say our 4th child Rosie is due in February :)

Back to Seed. This year was the 2nd fulltime year of Seed's existence. Happy to announce financially Seed has performed nearly DOUBLE what it did last year! GROWTH! With growth always comes more work, more complaints, more praises, more everything. Seed also became Bham based production company Vulcan Media's primary videography sub! Another Woo-hoo! 

I got to shoot with some incredible people this year. Shot a video with Nick Saban which was awesome, shot a ton of weddings, corporate video, traveled to Maryland to begin a long journey of website design/photo/video work for Lost Ark Distilling co.,  and more! Gonna add to this later...gotta go pick a kid up from school ;) 

Nick Saban Signature Series Mercedes Sprinter Van

I had the absolute privilege of shooting the promotional content for McSweeney Designs, Nick Saban, and Mercedes-Benz of Birmingham recently. It was an awesome experience, especially considering I m an Alabama fan :)

A lot of people asked me what ole' Nicky was like. Well, he was honestly pretty calm, cool, and quiet. Speaking only when necessary and asking all the appropriate questions about design elements, nodding in approval over all of the aspects of the vehicle. I thought I would be nervous shooting such a high profile person, but honestly it felt like any other shoot. We had to be quick, as Nick was gearing up for the Tide's first game of the season. We were in and out. I brought my mentor and friend Lance Holloway along to help with the photography as I couldn't shoot both video and photo simultaneously in that short amount of time. He did great as expected!

AL.com just released more info about the new sprinter so head over there and get more details and take a look at the video below!




Tuscaloosa Video Production by Seed Digital Media

I don't blog enough. I know it's like, really good for SEO and such..but I just never have the time or desire. I also don't know that I could provide any relevant information that the normal non video person would find engaging. I do however believe I can type something out most folks can at least read until the end.

I'm VERY (overly) involved with facebook/instagram. I post way too much. I do this because honestly I just like talking with folks and giving people a reason to say something to me so I can respond. Others may also call this loving attention, and I guess that's ok too. 

With all that posting I normally post stuff about my business, and I get asked all the time "how do you get business (new clients)?" I am here to try and answer that the best I can. 

When I started this business full time in 2014 I had no clue what I was really doing. I have about 10 years of true sales experience, and that obviously helps. I learned early, at 18, that if you want someone to notice you...and eventually buy what you're selling...you have to do something to get noticed. It's actually really easy though. TALK. Talk a lot about what you do and what you want people to know about. It's annoying sometimes yes, but hey...so what? 

The other word is ASK. If you don't ask for sales/new business then guess what, no new sales...no new business. This is 100% fact starting out but after a while word of mouth starts happening (if you have a good product) and you don't have to ask quite as much. 

I emailed/called/walked in 80-90 businesses a week introducing myself and what I did. A majority with no replies, then most of the rest answering with thanks but not interested. Few though, and that's all you need sometimes, answered with "tell us more." 

Now, and I don't want to sound like I'm bragging...but more like I'm encouraging. I am turning down or scheduling video shoots out weeks and months in advance. A MAJORITY is word of mouth. I have increased my rates, and I'm getting more work at the same time. In January of 2014 I had $500 in sales. In January of this year I had more in sales in one month than the first 8 months of starting my business. 

I am thankful for the opportunities God has given my family and me. I am SO thankful for my wife. Without her persistence in telling me to pursue this I would still be driving a truck everyday delivering floormats and uniforms. I am thankful for my job I had delivering floormats and uniforms, because that company taught me so much about business, and was actually my first real corporate client for video.

Anyway, I am really doing this to boost SEO, hence the title of my blog. I just figured I would have something somewhat interesting to talk about ;) If anyone has any questions PLEASE ask away and I'll have more to blog about! Hit the like and share button too! Peace!

A new year approaches!

Can't believe seed's first year is almost over! This is the first video posted by seed after it was OFFICIALLY started on January12th 2014. I recorded this band's demo and figured I'd set a gopro up during the drummer's part. Glad I did.

2015 is going to be a huge year for seed. I am re-structuring some of the ways I do things internally. Will be focusing more on promotion and advertising myself. And big news for YOU...will be doing monthly giveaways. *spoiler alert* 

January - giving away a full day of videography and a 3-5 minute edit. Could be a wedding music video, promo for a business, a birthday party, anything!

February - giving away a BIG valentines day gift package including flowers, $50 gift card, and 2 movie tickets!

March - a brand new apple TV!

can't wait to see what 2015 holds for seed and m family! Now share my website so I can feed all these folks that live with me and call me daddy :)

~George